Jovana
Jovancic
Maric
Media and marketing professional with nearly two decades of experience in journalism, production, digital content, and social media strategy.
About
From newsrooms in Belgrade to production studios in Sydney — nearly 20 years spent finding the right story, the right frame, the right moment. Today that editorial instinct drives social media strategy, video production, and podcast creation for brands across Australia and internationally.
Strong background in storytelling, short-form video, content strategy, and audience growth. Experienced in creating platform-specific content, managing multi-channel campaigns, and using analytics to improve performance. Calm under pressure, adaptable, and confident in fast-paced media environments.
Experience
JJ Media Advisory
Sydney
2023 — Present
Social Media Manager &
Digital Content Strategist
Lead social media strategy, content planning, and creative production for Sydney-based brandsManage content calendars and produce short-form video for multiple platformsUse Meta Insights, TikTok Analytics, and Google Business Profile to optimise performanceRun paid amplification campaigns to test audiences and support growthDeliver performance reports and recommendations to clients
Mama's Bistro
Belgrade (Remote)
2023 — Present
Social Media Manager
Developed and delivered a digital strategy for a fine dining restaurant targeting local and international audiencesImproved TripAdvisor visibility, Google Business Profile engagement, and reservation growth through SEO-focused contentAnalysed audience behaviour and content performance to shape monthly strategyProduced high-performing Reels with strong organic reach and engagementManaged community engagement, reviews, and brand reputation
TAFE Media (SXSW Sydney)
Sydney
2025
Executive Producer &
Talent Manager
Coordinated 20+ guests and managed interview scheduling and talent communicationPrepared research, briefing documents, panel notes, and content outlinesOversaw live production across radio, podcast, and social mediaProduced post-event content and rapid-turnaround digital assetsMaintained consistent brand voice across SXSW student media content
Ange Co
Sydney
2024 — 2025
Social Media Consultant &
Content Creator
Developed tailored social media strategies to improve brand visibility and engagementCreated multimedia content for different platforms and audience segmentsManaged client accounts, maintaining consistent branding and messagingMonitored performance and refined strategy to improve ROIKept content aligned with platform trends and algorithm updates
Vanja Moves
Sydney
2023 — 2024
Social Media Manager
Drove significant audience growth by analysing content performance and audience behaviourRefined content strategy, tone of voice, and posting methods, successfully turning trends into high-performing content formatsIncreased followers from approximately 869K to over 1.2M within one year
Salestrekker
Sydney
2022 — 2025
Social Media Consultant &
Content Creator
Led social media strategy, increasing LinkedIn engagement by 59%Created and curated branded content across LinkedIn, Twitter, and FacebookManaged and optimised company profiles for consistency and performanceReported on campaign performance and provided actionable insightsWorked with cross-functional teams to support integrated marketing efforts
Tanjug TV
Serbia — Sports Desk
2021 — 2025
Freelance News Reporter &
Producer
Covered the Australian Open through multimedia reporting and live broadcastsProduced, filmed, and edited feature stories, including player profiles and economic analysisManaged remote production logistics and live coverageDeveloped human-interest sports stories for broadcast and digital platforms
Credentials
Education
Videomaking Intensive
AFTRS, Sydney — 2026
Diploma of Screen and Media
TAFE NSW, Sydney — 2025
Presenting with Confidence
NIDA, Sydney — 2025
Storytelling for Business
AFTRS, Sydney — 2024
Social Media Marketing
META, Online — 2024
Law Degree
UNION University, Belgrade — 2013
Marketing & Content
- Social Media Strategy
- Content Strategy
- Copywriting
- Brand Storytelling
- Content Planning & Calendars
- Community Management
- Audience Growth
- SEO Optimisation
- Campaign Reporting
- Digital Marketing
Production
- Short-Form Video Production
- Video Editing
- Interview Production
- Script Writing
- Multimedia Storytelling
Platforms & Tools
- Adobe Premiere Pro
- Adobe Audition
- Final Cut Pro
- Meta Business Suite
- Meta Ads Manager
- Google Analytics
- TikTok Analytics
- Instagram Insights
- Canva